May 2007 Archives

Get Them Young

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Lately, there hasn't been a lot of good news in network television, but the news isn't all bad. According to a new study from the University of Washington, there's at least one group of viewers who are still watching television, those under the age of two. As The Boston Globe reported, this study "found that by age 2, 90 percent of children are watching television for an average of more than 90 minutes a day."

Lessons from Neuromarketing

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To be honest, the only time I usually read about an MRI is when some famous athlete gets one done. But now, similar technology is being used in marketing. Many marketers and researchers are using functional magnetic resonance imaging (fMRI) to study the brains of people to see how they think when they are watching advertising or making a purchase. There are many lessons one can learn from such experiments. Don't worry. As a liberal arts major, I haven't learned most of them, but here are a few I did pick up.

Boston Sports Review: Pesky's Pole Position

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Taking a break from their ongoing quest to rid the game of steroids, Major League Baseball has decided to go after something far more sinister. I'm talking about 87-year-old men who like to sit in the dugout. Yes, in their infinite wisdom, the commissioner's office has decided that Johnny Pesky can no longer put on a Red Sox uniform and sit in the dugout during home games. And you thought Bud Selig didn't really have any power.
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