I always find it amusing that most people spend 364 days a year
avoiding commercials, but then on what many have deemed our national
holiday - Super Bowl Sunday - nobody can talk about anything else. For
most of the year, you can barely read about television without hearing
about how more and more people are using their Tivo to avoid
commercials, or how people are downloading TV shows to avoid
commercials, or how people are plain just not watching to avoid
commercials. But the day after the Super Bowl, the question heard most
is not "What did you think of the game?" but "What was your favorite
commercial?"
If you ask me, the signing of Daisuke Matsuzaka was the single most
exciting Red Sox transaction ever that happened to involve a player I
had never seen before. I'm sure most of you agree. Of course, this
excitement was tempered only slightly by the strange press conference
that was held to announce him as a member of the Red Sox. As soon
became obvious, interpreter Tak Sato is not a professional interpreter.
Instead, he is a Japanese representative of Scott Boras' agency and was
chosen simply because Matsuzaka felt most comfortable with him.